Implementing the strategy of rural revitalization is an important historical task for China to build a well-off society and a modern socialist country in all respects. Against this background, in 2022, the Ministry of Culture and Tourism and other six ministries jointly issued The Opinions on Promoting the Revitalization of Rural Areas by Empowering Cultural Industries, proposing to guide institutions and individuals of the cultural industry to go deep into rural areas to help and invest, and give full play to the multi-functional value and comprehensive driving role of the cultural industry to help rural economic and social development, consolidate and expand the achievements made in poverty alleviation while continuing rural revitalization, and promote industrial prosperity, ecological environment, cultural and ethical progress, effective governance and increase farmers’ income. Among them, “one town one product" is an important rural revitalization strategy at present. Under the new scenario of 5G mobile communication technology, artificial intelligence, big data and web3.0, the integration of design and technology has become an effective solution for the "one town one product" initiative.

Young cultural and creative workers on both sides of the Taiwan Straits are outstanding groups with active and forward-thinking mindset. Recently, they have actively used digital technology to create new forms and promote the integration of technology and culture. Therefore, the Cross-Strait Youth Creative Design Exhibition is held with the theme of "Cultural Empowerment for Rural Revitalization". Through online collection, selection, presentation, meta-universe experience, industrial connection and other forms, creative design, digital exhibition and virtual technology are closely integrated. With online and offline interaction, the exhibition showcases the latest achievements of cross-strait rural revitalization of “creative design + technological innovation”, and shares the wisdom and solution of cross-strait youth on rural revitalization with the whole world.

This exhibition is open for submission to 300 universities and 10,000 young designers on both sides of the Taiwan Straits and invites a total of 200 groups of outstanding works, covering all provinces, including Taiwan Province, autonomous regions, municipalities directly under the Central Government and Xinjiang Production and Construction Corps, many of which have won various international design awards. The exhibition is displayed on the website and in the form of meta-universe, and partners with overseas China Cultural Center to the general public in the host country, while simultaneously working on the offline exhibition tour.

The exhibition has nearly 40 sub-themes in seven chapters, including the development of rural revitalization through design, the brand-building and the target market segmentation of rural products through design, the five principles of design empowerment for rural products, the comprehensive empowerment of rural products and brands through 14 design dimensions, the design strategy to improve the user experience of rural products, the design strategy of rural products in digital marketing and the five methods of rural revitalization through design. Taking the excellent works of design empowerment for rural revitalization of young designers from both sides of the Taiwan Straits as practical cases, this exhibition provides a systematic design strategy for promoting rural revitalization, and assists nearly 3,000 counties and more than 40,000 towns in China to develop. Through this exhibition, creative designers on both sides of the Taiwan Strait can enhance exchanges, inherit culture and create value in cooperation, and promote the integration and development of cross-strait art and design industries.